#SRSC & EBrandCon

Employee Advocacy has been a core strategy to amplify employer brand awareness internally among employees and externally to the job seekers. Employers know that it is crucial to managing the employer brand reputation to attract the right talent and current employees are at the heart of this effort! Your employees are your number one ambassadors and…

There are more job seekers than the number of jobs we have open in the job market. While many employers think it’s easy to get more applicants in a candidate-driven market like this one, the successful employers figured out that it is not about the number of applicants anymore, but it is all about the quality of applicants who can be a right fit for…

You might be wondering (and rightly so!) what the above old-school newspaper cut-out has to do with EBrandCon 2018? This is an early newspaper employment ad, shared by Tracey Parsons from SmashFly during her EBrandCon presentation. Her session, and the ones that followed, highlight how different today’s modern hiring landscape is (even from a few years…

Today SCOTUS ruled on what many have deemed the most pressing civil rights issue of our time: whether or not the Fourteenth Amendment can set limitations on gender and marriage. In other words, the Supreme Court ruled on gay marriage. The result was SCOTUS held States are required to license a marriage between two people of the same sex and to recognize…

Have you ever noticed how every company wants to be thought of as compelling, different, and even unique? It's an affront to the brand and leadership sensibilities to even suggest candidates might have hard time seeing the difference of the work "life at" one company or the next. Yet at the same time that we as employers want the individuality of our…