Building your EVP from the inside out: The time has come

May 12, 2017 by Nicole Dorskind, Managing Director - ThirtyThree

Next week, the top minds in the talent space will meet in Chicago to share their methods and motivations behind employer branding. In preparation for the conference, we want to put forward a consideration for the future: The next goal of our industry is to build and execute great EVPs from the inside out. It’s something few practitioners have nailed,…

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3 BIGGEST MISTAKES YOU’RE MAKING ON EMPLOYER BRAND REVIEW SITES

April 10, 2017 by Susan LaMotte, CEO, exaqueo - the premier employer brand experience firm

Opinions matter. We seek advice on the best doctors, cars, restaurants and books. If it's sold anywhere, we want opinions from our networks and even strangers. It's no surprise that workplace reviews have caught on just as fast. One survey by HR software advisory firm Software Advice found that half of all job seekers consult reviews on one popular…

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HOW CRITICAL MOMENTS IN THE CANDIDATE EXPERIENCE CAN SHAPE YOUR EMPLOYER BRAND

March 01, 2017 by Kathleen O’Brien, Principal Employer Brand Strategist, exaqueo

Recruiting has fundamentally changed with the rise of the social web and technology. Candidates expect to easily access information about your company through a variety of resources, as well as more personalized communication, interaction and transparency. Candidates scrutinize your company in new ways and make more informed decisions than ever before. This…

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What Women Want...From Their Job

February 23, 2017 by Romy Newman President & Co-Founder, Fairygodboss

In 2016, Fairygodboss asked 100 college-educated women what factors were most important to them in a job. Compensation ranked #1 on the list...which was as expected. But from there, the answers were more surprising.  Listed here in order are the top 9 factors for women when they were asked, “how important were these factors to you in selecting your…

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How Dell's Recruiting Team Partners with Marketing To Drive Employer Brand

January 16, 2017 by Jennifer Newbill, Senior Manager Global Candidate Attraction, Engagement and Experience, Dell

Five years ago, recruitment marketing at Dell was a completely different landscape than we have today. There was no consistent global employment brand, no real social media strategy when it came to attracting talent, and very little recruiter engagement through social media. Though we did have career-related social platforms, we had little to no interaction…

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