Director, CVS Health Recruitment Marketing and Advertising - CVS
11:15 am - 12:15 pm - Panel Discussion: Mixing Your Professional with your Personal Social Media Persona
3:15 pm - 4:00 pm - CVS and CareerArc
Kerry is a recruitment marketing and employer branding professional with more than 25 years of experience in developing and delivering knowledge-based solutions through digital marketing. She has been instrumental in launching successful social media programs that empower employees to share their personal and professional stories as corporate brand ambassadors.
Kerry is currently caring for the CVS Health recruitment marketing and advertising as Director of Employer Branding. She is very excited to launch the brand new career specific social spaces @CVSCareers, which can be viewed on our #CVSSocial page at jobs.cvshealth.com/social. Over the next 6 months, she will be transforming the CVS candidate experience through a robust content strategy, recruitment marketing guidelines, a refreshed career site, mobile apply and a fun, emotional and purpose driven recruitment value proposition campaign.
At Amtrak Kerry launched the company's first ever employer brand strategy and employee value proposition by partnering with the Amtrak corporate communications and marketing teams. To support Amtrak's recruitment marketing outreach, Kerry developed and nurtured the company's employer brand focused @AmtrakCareers social media program on Twitter, Instagram, Facebook LinkedIn, Tumblr and Pinterest.
Prior to Amtrak, Kerry served as Global Social Media manager at CSC and as Senior Employer Branding Marketing Manager at Sodexo.
Kerry graduated with a B.A. in Corporate Communications in 1994 and a M.A. in Publication Design in 1996. She lives in Annapolis, Maryland with her husband and two children. You can connect with Kerry on Twitter @KerryNoone Facebook, Linkedin or text "KERRYNOONE"TO 50500 for her business card.