Oh, passive candidates! They’re just not operating in the way we want them to. They don’t look at job boards or search on Google. They rarely check their LinkedIn. But, we need them. So, how do we get their attention and Because no one wakes up wondering who your company is hiring today, how can you gain mindshare, and ultimately convert these people into leads or even applicants to your company. The key is content and creating really authentic messages that people want to keep. SmashFly’s Director of Recruitment Marketing, Tracey Parsons, will candidly talk about her experiences as a practitioner and a consultant on how you can fuel your recruitment marketing funnel, plus how to get inside the mind of the Purple Squirrel and measuring the effectiveness of touchpoints across the candidate journey.