Agenda-At-A-Glance

PRE-CONFERENCE WORKSHOPS WEDNESDAY, JANUARY 25, 2017

8:30 am

Continental Breakfast and Workshop Registration

Morning Workshop A

9:00 am

Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated content to locate top talent. Bring your laptop for an interactive session.

 

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Tricia Gonzales
ADP
Tricia Gonzales Trainer and Recruiting Specialist
ADP
Morning Workshop B

9:00 am

This workshop will identify how individual communication impacts the brand, how brands communicate and what it all means for recruiting and employer branding. Workshop facilitator Crystal Miller will work with workshop participants to draft messages, evaluate the quality of the message and identify objectives and how to develop a social plan to attract candidates. Through group activities, participants will gain hands on experience in effective messaging.  

Key takeaways: 

  •                Learn to think in terms of campaigns rather than individual jobs or candidates.
  •                Identify objectives and how to develop social plan to attract candidates. 
  •                Learn how to drive brands through recruitment marketing campaigns.
  •                How to craft messages that will result in meaningful connections with your messages’ recipients

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12:00pm

Luncheon

Afternoon Workshop A

1:00 pm

It's no secret that recruiters and talent pros also have to be professional chameleons. Fun-loving Brand Ambassadors one day, boiler-room closers the next. And that's with the hiring managers.
 
Join us for this Interactive workshop - and delve into your own personality priorities.
This unique workshop is designed to give recruiters and talent pros an opportunity to take their own individual personality assessment and walk away with tips on how to better read and respond to candidates and hiring managers.
 
What You'll Take Away:
  • Examples of Pre-hire assessment vs. Post-hire assessment
  • Understand how priorities and personality impact the recruiting process
  • How to read and respond to different behavioral styles: Examples include candidates and Hiring Managers
  • Your personal assessment and access to online tools to help you navigate when you return to the office

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Christopher Kurtz
PeerThru LLC
Christopher Kurtz Founder and Marketing Director
PeerThru LLC
Afternoon Workshop B

1:00 pm

Join Andrew Gadomski of Aspen Advisors as he conducts the Talent Congress workshop on how to analyze HR, recruiting, and engagement data to track and improve your recruiting teams.

The Workshop is open to Talent Congress Subscribers and SRSC Attendees.  The 4 hour workshop (1:00 PM - 5:00 PM) will cover:

  • tracking outbound messaging and activity
  • how to leverage data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your employment brand.
  • how to hone in on tracking inbound prospects and applicants more accurately
  • how to understand costing of applicants and interviewees, and hires clearly, and
  • link branding and sourcing efforts to business impact.

Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2017/2018 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises.

The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders. 

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4:00 pm

Workshops Adjourn (NOTE: Talent Congress Workshop Adjourns at 5:00 PM)

5:00 pm - 6:00 pm

Welcoming Reception and Speed Networking

CONFERENCE DAY ONE THURSDAY, JANUARY 26, 2017

7:30 am

Continental Breakfast and Registration

8:15 am - 8:30 am

Welcome and Introduction by Conference Emcee Andrew Gadomski

8:30 am - 9:15 am

The role of Talent Acquisition in a company's success is unquestioned. What often goes overlooked, though, is the role in either perpetuating or changing company culture.  In this session, we will look at how a company's culture is created, sustained and shaped by the choices we make in the recruiting process.  We will examine the building blocks of culture, the ways fits can be measured and quantified, and the work to be done in building a prosperous future for your company.

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Dwane Lay
Dovetail
Dwane Lay VP of Customer Experience
Dovetail

9:15 am - 10:00 am

Join us for this information filled session on how to establish and scale your social recruiting team and handle communication internally. Adraina will discuss relationships with Leadership, Marcom and Legal/Compliance; How to select or validate the social channels and apply a phased approach to your launch or expansion; Tips for creating content, as well as monitoring and engaging on social channels; How to analyze success - what you should be tracking. Don't miss it!

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Adriana Kevill
KRT Marketing
Adriana Kevill Online & Social Media Strategy
KRT Marketing

10:00 am - 10:45 am

Let’s face it, structuring a global recruiting and selection process is anything but easy. When attracting talent overseas, global employers must navigate the often complicated compliance requirements, dramatically disparate cultural or business norms and a litany of other issues that make attracting and selecting top talent across markets a daunting task for even the most experienced recruiters. Join us for this case study session to gain some lessons learned in global recruiting.

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Laurie Duthie
Logitech
Laurie Duthie Global Head of Talent Acquisition
Logitech

10:45 am - 11:15 am

Sponsor Showcase and Networking Break

11:15 am - 12:15 pm

Most recruiters are pretty savvy when it comes to getting social online – but do you ever re-think personal/professional boundaries? Is keeping separate accounts for your personal life and your professional life kind of misleading? This engaging panel will discuss the idea of “profersonalism” or the mixing of personal and professional profiles. Learning how to juggle privacy and openness has its unique challenges for those in the business of social recruiting. Join us and bring your comments and questions.

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Kerry Noone
CVS
Kerry Noone Director, CVS Health Recruitment Marketing and Advertising
CVS
Jennie Shepard
GSK
Jennie Shepard Global Recruitment Process Owner
GSK
David Nicola
ViaSat Inc.
David Nicola Technical Sourcer
ViaSat Inc.
Allison Kruse
Kforce
Allison Kruse Senior Manager, Social Media and Talent Acquisition
Kforce

12:15 pm - 1:00 pm

Networking Lunch

Track A: Social Channels — Platform Strategies

1:00 pm - 1:45 pm

In this session, Audra Knight will help you optimize your personal and company presence on the big three – Facebook, LinkedIn and Twitter.
 
Key Take-aways:
 
Twitter
-Twitter etiquette 201 & how to avoid mistakes
-Anatomy of the perfect tweet -images, hashtags, mentions, oh my!
-Utilize Twitter applications and tools to boost productivity & gain competitive intelligence
 
Facebook
-Boost posts and deploy targeted ads for employment brand awareness in any location
-Get on board with video (he social network could become "all video" within five years!)
 -Facebook’s new job postings – will they be a major threat to LinkedIn?
 
LinkedIn
-Changes in the new user interface and what it means to recruiters
-Optimize your profile to showcase your company’s employment brand
-SEO tips to be found by active candidates on LinkedIn and popular search engines
 
 

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Audra Knight
Tenable Network Security
Audra Knight Recruitment Operations Manager
Tenable Network Security
Track B: Recruitment Analytics

1:00 pm - 1:45 pm

The session includes a detailed plan for building recruiter capability including identifying key competencies, evaluating current proficiency levels and building and deploying a Recruiter Academy for a Global Recruitment Organization.

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Jennie Shepard
GSK
Jennie Shepard Global Recruitment Process Owner
GSK

1:45 pm - 2:00 pm

Networking Break

Track A: Social Channels — Platform Strategies

2:00 pm - 2:45 pm

Social Recruiting Specialist, Katrina Collier, is going to convince you that these image and video rich platforms are easy to add into your current recruitment methods.
  • See examples of how companies are tapping into YouTube’s 1 billion users
  • Creative ideas for branding your channel to attract subscribers 
  • Discover the easiest way to tap into Instagram’s 500 million user base 
  • Great ideas for employee generated content that attracts hires
  • Quick and easy ways to get up to speed on Snapchat
  • You’ll see who is using Snapchat well for recruiter & employer branding
  • How you can cross post to maximize your return

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Katrina Collier
The Searchologist
Katrina Collier Chief Searchologist, Social Recruiting Specialist
The Searchologist
Track B: Recruitment Analytics

2:00 pm - 2:45 pm

Join us for this case study session and learn the why, how and lessons learned of recruiting metrics. Identify the benefits and obtain sample scorecards & reporting. 

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William Uranga
GoDaddy.com
William Uranga Director of Technical and Corporate Recruiting
GoDaddy.com

3:00 pm - 3:15 pm

Networking Break

3:15 pm - 4:00 pm

In this session, Kerry Noone, Director of Health Recruitment Marketing and Advertising for CVS will share lessons learned in collaboration with Mira Greenland, VP of Sales at CareerArc. Don't miss this dynamic duo as they share the up's and down's of collaborating to improve recruitment marketing and advertising efficiency and results at a leading brand. 

 

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Kerry Noone
CVS
Kerry Noone Director, CVS Health Recruitment Marketing and Advertising
CVS

4:00 pm - 4:45 pm

Social Recruiting Strategies for Success

Celia Harper-Guerra
Illumina
Celia Harper-Guerra Global Head, Talent Acquisition
Illumina

4:45 pm - 5:30 pm

Oh, passive candidates! They’re just not operating in the way we want them to. They don’t look at job boards or search on Google. They rarely check their LinkedIn. But, we need them. So, how do we get their attention and Because no one wakes up wondering who your company is hiring today, how can you gain mindshare, and ultimately convert these people into leads or even applicants to your company. The key is content and creating really authentic messages that people want to keep. SmashFly’s Director of Recruitment Marketing, Tracey Parsons, will candidly talk about her experiences as a practitioner and a consultant on how you can fuel your recruitment marketing funnel, plus how to get inside the mind of the Purple Squirrel and measuring the effectiveness of touchpoints across the candidate journey.

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Tracey Parsons
Smashfly
Tracey Parsons Director of Recruitment Marketing Practice
Smashfly

5:30 pm - 6:30 pm

Networking Cocktail Reception and Explore the Expo Floor

CONFERENCE DAY TWO FRIDAY, JANUARY 27, 2017

8:00 am

Continental Breakfast

8:30 am - 9:15 am

Organizations that do not provide a tailored experience for job seekers risk missing out on top talent. Join this session to learn the most important elements of a consumer-level candidate experience and how you can begin to incorporate personalization as part of your strategy. You will learn:

How personalization impacts candidate experience;

Best practices for providing a consumer-level candidate experience;

Tips for building a personalization strategy for your career site

 

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Craig Fisher
CA Technologies
Craig Fisher Head of Employer Brand
CA Technologies

9:15 am - 10:00 am

The integration of Dell and EMC in 2016 created a technology powerhouse for customers worldwide. It also required that teams from both sides effectively partner together and with Dell’s in-house creative agency to create a new employment brand campaign, assets, digital and social properties that would ensure a seamless look and feel for their followers. Learn what this team achieved in time for the Day 1 announcement last September, their lessons learned and tips for companies going through the same growing pains.

In this session you will hear:

  • How Dell and EMC partnered prior to the external announcement of their integration
  • A review of all the projects and properties they updated and HOW!
  • Lessons learned (things are not as easy as they may seem)
  • How they included people stories and content in a seamless fashion

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Jennifer Jones Newbill
Dell
Jennifer Jones Newbill Director Employment Brand
Dell

10:00 am - 10:30 am

Morning Networking Break

10:30 am - 11:30 am

According to Gerry Crispin, a principal at CareerXroads, “companies where recruiters place greater emphasis on referral-related hiring” are able to increase the percentage of referrals by 7-15%.  Join Gerry as he moderates this engaging panel discussion with leaderes from Dell, CA Technologies, and GoDaddy.com on best practices for employee referrals that can save you time and money. 

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Gerry Crispin
Gerry Crispin Principal & Co-Founder
CareerXroads
William Uranga
GoDaddy.com
William Uranga Director of Technical and Corporate Recruiting
GoDaddy.com
Craig Fisher
CA Technologies
Craig Fisher Head of Employer Brand
CA Technologies
Jennifer Jones Newbill
Dell
Jennifer Jones Newbill Director Employment Brand
Dell

11:30 am - 12:15 pm

An overwhelming majority of Millennials don’t much like their jobs: 71 percent told researchers that they are either not engaged or actively disengaged at work. 

It doesn’t have to be this way. 

In this session, Dan Sines, president of Traitify, will explore strategies for cultivating fruitful and lasting relationships with Millennial workers and their successors, Generation Z. For example, learn how to deploy the customer-relations strategies of companies like Amazon and Netflix to understand the tastes and desires of your employees and take action to fulfill and engage them.

A Millennial himself, Dan is expert at helping companies of all sizes and industries improve when it comes to hiring, developing, and retaining talent. 

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12:15 pm - 1:00 pm

Networking Luncheon and Explore the Expo Floor

Note

Make this conference experience your own! Feel free to hop from track to track and attend the sessions most relevant to you and your team.

Track C: Strategic Sourcing

1:00 pm - 1:45 pm

Join the author of The Talent Sourcing and Recruiting Handbook, Shally Steckerl as he shares tips and tricks to becoming a sourcing ninja. Shally will guide you through key strategies to improve the sourcing function. Don’t miss this highly informative session to advance your strategic sourcing skills. 

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Track D: Employer Branding & Recruitment Marketing

1:00 pm - 1:45 pm

In this session, Maren Hogan will take you through content funnels, editorial calendars and editorial alignment…OH MY! It's not as hard as it sounds. In fact, Hogan will show you the exact steps she used with global clients to create great content that ATTRACTS:
 
Learn:
  • Reverse Engineer blog content via campaigns and never be at a loss for a white paper or webinar again
  • Build out personas and sales stages so you always reach the right person with the right content
  • How printables aren't just for grade school anymore
  • Which article types get clicks and candidate eyeballs
  • How to build content candidates actually want to read
  • How to repurpose articles, research and stat briefs into multimedia content
  • Why Guides are the way of the recruiting future
Join Hogan as she helps you build an editorial calendar in real time. We'll have templates for all examples so you can do it yourself along with her!

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Maren Hogan
Red Branch Media
Maren Hogan Chief Marketing Brain
Red Branch Media

1:45 pm - 2:30 pm

As a sourcer, there are many social tools to use that could potentially lead you to your penultimate candidate OR could take you down a black hole of nothingness.  How do you chose what to use?  In this session you’ll be engaging in live social sourcing activities that will show you a return on your engagement using a specific social platform and much more. 

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Joie Karcher
Dell
Joie Karcher Talent Acquisition, Sr. Manager
Dell

1:45 pm - 2:30 pm

In this session, Jen Powell and Jill Shabelman will show you how to use your organization’s employer brand to cultivate your own recruiter brand. You’ll have the opportunity to take what you’ve learned over the course of the conference and start to frame how it relates to your personal brand – not only your organization’s brand. Come learn:

  • ·         How to define your personal brand so the right kinds of people find you for the right kinds of things
  • ·         Tips for utilizing your company brand to showcase your own achievements
  • ·         Tools for telling your personal brand story and how to measure success
  • ·         How to help others in your organization build their brands and tell their stories effectively

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Jill Shabelman
Deloitte
Jill Shabelman Recruitment Brand Specialist
Deloitte
Jennifer Powell
Deloitte
Jennifer Powell Market Awareness and Brand Cultivation Leader
Deloitte

2:30 pm - 2:45 pm

Networking Break & Contest Giveaways

2:45 pm - 3:30 pm

The work of a recruiter is a lot like that of a salesperson- you identify prospects, build a pipeline, nurture them through the process, and eventually close the deal. But, sales teams have established processes, systems, and tools to help increase their productivity; it’s time recruiting started leveraging the structure and tools that sales uses to be successful in their own efforts. In this session, Shravan Goli, President of Brightmatter Group, a division of DHI Group Inc, and the creator of getTalent, will share key techniques and tools to leverage from the sales industry to help you to build, source, and hire faster. You will walk away from this session with an understanding of:

·       New strategies to engage with candidates using social media beyond facebook and twitter to attract top talent and activate passive candidates

·       How to leverage your employer brand to drive demand amongst the audiences that are the most difficult to find and source

·       The importance of leveraging a candidate management system to create and manage an active, engaged pipeline of candidates

·       Key ROI metrics to track success

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Alex Schildt
getTalent
Alex Schildt VP of Sales
getTalent

3:30 pm - 4:15 pm

Okay…. So we get it… recruiting is now about marketing and branding and selling…. But what is next?  How is recruiting going to evolve over the next 3-5 years?  What types of things will start trending?  How can we be thinking about these things as we evolve our recruitment marketing and our employment brand at our company? If you have had these questions recently then this is the session for you!!  We may not be able to answer them all but we will definitely assess and implement thought provoking questions and possibilities to keep you head spinning in excitement as you head back home!  Don’t miss this last session to be sure as you implement change you recognize and build knowing that today is not what tomorrow will be!

 

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Shaunda Zilich
GE
Shaunda Zilich Global Employment Brand Leader
GE

4:15 pm

#SRSC adjourns

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