How Dell's Recruiting Team Partners with Marketing To Drive Employer Brand

January 16, 2017 by Jennifer Newbill, Senior Manager Global Candidate Attraction, Engagement and Experience, Dell

Five years ago, recruitment marketing at Dell was a completely different landscape than we have today. There was no consistent global employment brand, no real social media strategy when it came to attracting talent, and very little recruiter engagement through social media. Though we did have career-related social platforms, we had little to no interaction…

Read More

3 Steps for Building the Recruitment Content Calendar of Your Dreams

January 11, 2017 by Maren Hogan, Chief Marketing Brain, Red Branch Media

Digital content has taken over as one of the most effective ways to reach today’s job seeker. Job ads and social messages aren’t the only means of reaching today’s elusive candidates. Content, when strategically planned, developed and distributed can help lead today’s job seekers right into your ATS and help engage them throughout the hiring process. Content…

Read More

Why Recruiters Should Take a Page (or Two) From Sales Team Playbooks

January 04, 2017 by Shravan Goli

It has never been more important for recruiters to perfect their “sales process” for identifying, nurturing, and hiring qualified talent.  Consider the current hiring environment: According to the Bureau of Labor Statistics, the national unemployment rate in November 2016 was 4.6 percent –the lowest level seen since 2007. Employment is growing rapidly,…

Read More
Copyright © 2017 by Global Strategic Management Institute