Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality. If you’re not inspiring your talent to be brand ambassadors, you’re missing out. To build a strong corporate brand, you need brand ambassadors – employees who are thoroughly engaged, connected and committed. Join us for this case study session with Southwest Airlines! Amber Cowart will walk through what to look for when selecting brand ambassadors, teaching them to connect and ultimately cultivate powerful brand ambassadors.