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Friday, August 4, 2017 - 1:00 pm - 1:45 pm

Social Sourcing Strategies for Increased Engagement

More than 8 in 10 online Americans use Facebook and over twice of those users are on Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). Not only are candidates using social on a casual basis, employers now have the ability to meet candidates on their scrolling grounds with job ads on Facebook and even a few have begun advertising availability on Snapchat. As employers, we have the ability to source for talent we’re interested in on social media, and then cater our job descriptions and recruitment messaging to common values among your target pool. With these actions in place, not only are we meeting candidates where they’re already hanging out, we’re creating messaging that speaks to what they’re sharing online. 
 
In this session, Maren Hogan will cover:
  • Why engaging with candidates via social creates engaging employee/management relationships 
  • How this affects retention, loyalty and company culture
  • Identifying and aligning your company values and missions with social candidates
  • Formulating recruitment messaging to align with company values
  • Implementing and engaging with your candidates via social

Maren Hogan Red Branch Media

Maren Hogan
Founder & CEO
Red Branch Media
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